Animation can create assets that travel unusually well across markets, age groups and product categories. Once characters become instantly recognisable, each new release benefits from accumulated familiarity.
Why the Asset Compounds
The economic value is not limited to ticket sales. Recognisable characters can extend into licensing, consumer products, attractions and future stories.
The Real
The strongest animation businesses do not simply produce successful films. They build repeatable systems for turning creative recognition into long-lived intellectual property.
